Writing a compelling Sales Representative job description can be the game-changer in attracting high-performing sales talent. Whether you’re an HR professional or a recruiter, a strong job description not only helps clarify expectations but also sets the tone for your employer brand. In this guide, you’ll find everything from structure tips to a ready-to-use Sales Representative job description template.
Did you know that 75% of candidates reject job offers due to unclear or vague job descriptions? It’s not just about listing tasks—it’s about telling a story that connects top talent to your team.
A clear Sales Representative job description enhances your employer branding, attracts better-quality candidates, and significantly reduces your time-to-hire. When candidates understand your expectations and work culture, they’re more likely to apply and stay.
And the best part? We’re offering a free Sales Representative job description template to eliminate guesswork, reduce compliance gaps, and align expectations right from the start.
Job Title: Sales Representative
Department: Sales & Business Development
Reports To: Sales Manager / Head of Sales
Summary:
[Your Company Name] is looking for a dynamic and persuasive Sales Representative to join our expanding team. If you are passionate about customer service, love meeting new people, and thrive in fast-paced environments, this role is for you. You will be the go-to person for customers, helping them understand our products and services while driving revenue.
Key Responsibilities:
Take a look at the major duties and responsibilities of a Sales Representative. These outline what your ideal candidate will be doing day-to-day.
Requirements and Qualifications:
The ideal candidate for the role should meet the following qualifications to be successful.
A Sales Representative is a front-line professional responsible for promoting and selling a company’s products or services. They connect with customers, resolve concerns, and ensure client satisfaction.
The main roles include identifying prospects, maintaining relationships, achieving sales targets, and reporting customer feedback. For more efficiency, many companies pair this role with tools like Payroll Software and Attendance Management Software.
By generating leads, closing deals, and building long-term customer relationships, Sales Representatives directly influence revenue. Their input also helps shape product strategy and service improvement.
While a bachelor's degree in business or marketing is preferred, many successful reps come from diverse educational backgrounds. What matters most is a strong sales acumen, communication skills, and industry knowledge.