Crafting the perfect SEO Analyst Job Description is key to attracting digital marketing professionals who can drive online visibility and organic traffic. With competition for skilled analysts on the rise, a clear and engaging job description ensures you stand out.
This guide will walk you through why SEO Analyst descriptions matter, how to structure one effectively, and provide a ready-to-use template tailored for recruiters.
Did you know that 75% of candidates reject roles due to vague job descriptions? For specialized roles like SEO Analysts, this is even more critical.
Here’s why clarity in your job post is vital:
Enhances employer branding, showing you understand digital roles.
Improves candidate quality, attracting professionals with the right skill set.
Reduces time-to-hire by eliminating mismatched applicants early.
Addresses pain points like unclear KPIs or expectations in SEO performance.
That’s why we’ve included a free SEO Analyst Job Description template to help you hire with confidence.
Job Title: SEO Analyst
Department: Marketing / Digital Marketing
Reports to: SEO Manager / Head of Marketing
Summary
[Your Company Name] is looking for a results-driven SEO Analyst to strengthen our online presence. In this role, you’ll analyze performance metrics, optimize content, and implement SEO strategies to drive traffic and rankings. You’ll work closely with content creators, developers, and marketing teams to deliver measurable results.
Responsibilities
As an SEO Analyst, you’ll be responsible for executing on-page and off-page strategies that contribute to business growth.
Conduct keyword research and competitor analysis.
Optimize website structure, content, and technical SEO.
Track, analyze, and report website performance metrics.
Collaborate with content, design, and development teams.
Monitor backlinks and recommend link-building opportunities.
Stay updated with the latest SEO and algorithm changes.
Use tools like Google Analytics, Search Console, and SEMrush.
Requirements
To succeed in this role, you should have strong analytical skills and a passion for digital growth.
Bachelor’s degree in Marketing, Communications, or related field.
1–3 years of SEO experience in an agency or in-house role.
Strong knowledge of keyword research tools.
Familiarity with digital workflows.
Excellent written and verbal communication skills.
Proven ability to interpret analytics and deliver insights.
Strong attention to detail and problem-solving mindset.
An SEO Analyst is a digital marketing professional responsible for improving a website’s search engine ranking through keyword optimization, content strategy, and technical SEO.
The role of an SEO Analyst includes researching keywords, tracking performance, and ensuring websites meet search engine requirements. They play a critical part in improving visibility and traffic.
Common duties include auditing websites, optimizing pages, analyzing traffic data, implementing SEO campaigns, and collaborating with content teams.
A clear SEO Analyst Job Description sets expectations, attracts the right candidates, and reduces turnover. It ensures job seekers understand the role, saving recruiters time and resources.