Set bold targets, track progress, and close more deals with structured Sales OKR templates designed for winning teams.
Sales OKRs (Objectives and Key Results) are a goal-setting framework used to align sales teams with broader business targets. They help define clear objectives (what you want to achieve) and measurable key results (how you’ll measure success). Sales OKRs break down ambitious revenue goals into actionable steps and keep teams focused on high-impact activities.
Align sales efforts with company goals
Track progress through measurable KPIs
Improve accountability and transparency
Drive performance with focused targets
Enhance collaboration across sales teams
KR1: Close $150,000 in new MRR by the end of Q3
KR2: Increase average deal size from $5,000 to $6,500
KR3: Improve win rate from 22% to 30%
KR4: Reduce sales cycle from 45 days to 35 days
KR1: Implement a new CRM by the end of the month
KR2: Train 100% of the sales team on new tools/processes
KR3: Increase outbound calls per representative from 30 to 50/day
KR4: Conduct weekly performance reviews with each representative
KR1: Identify and qualify 100 leads in new industry segment
KR2: Close 10 new accounts in the target market
KR3: Launch 2 industry-specific sales campaigns
KR4: Get 3 customer testimonials from new vertical
KR1: Reduce churn rate from 10% to 5%
KR2: Achieve $50,000 in upsell revenue
KR3: Conduct QBRs with top 50 customers
KR4: Launch a customer loyalty program by month-end
KR1: Increase qualified leads by 30%
KR2: Achieve a 70% conversion rate from MQL to SQL
KR3: Implement a lead scoring system by end of Q2
KR4: Reduce no-show rate for demos from 25% to 10%
KR1: Create and launch 10 new sales playbooks
KR2: Reduce time to ramp for new representatives from 60 to 30 days
KR3: Host 4 monthly product training sessions
KR4: Improve representative satisfaction score to 90%+