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SEO Manager Job Description

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Looking to craft the perfect SEO Manager job description? You’re in the right place!

A well-written SEO Manager job description is essential for attracting qualified candidates who can drive organic growth and search visibility. It also helps set clear expectations, align your hiring goals, and streamline the recruitment process. This blog post offers a complete guide and a free template to help you simplify your hiring journey.

How to Write the Perfect SEO Manager Job Description

Tips for Writing an SEO Manager Job Description:

  • Use a clear, concise job title and avoid jargon.
  • Start with a strong summary that outlines the role and its business impact.
  • Break the content into digestible sections—Responsibilities, Requirements, Reporting Structure.
  • Emphasize specific tools and platforms the candidate should know (e.g., Google Analytics, Ahrefs).
  • Include both strategic and hands-on expectations.
  • Mention benefits or perks to make the role attractive.

SEO Manager Job Description Template

Job Title: SEO Manager

Department: Digital Marketing

Reports to: Head of Marketing

Summary:

[Company Name] is looking for a data-driven SEO Manager who is passionate about search engine algorithms, content strategy, and keyword research. If you’re a digital marketing enthusiast who thrives on driving organic traffic and improving search visibility, this role is for you.

As our SEO Manager, you’ll be responsible for developing and executing a robust SEO strategy, working closely with content, design, and development teams. Your goal will be to ensure higher rankings, increased site traffic, and measurable ROI.

Responsibilities:

  • Develop and implement comprehensive SEO strategies (on-page, off-page, technical).
  • Perform regular keyword research and optimize website content accordingly.
  • Conduct SEO audits and identify areas for improvement.
  • Collaborate with content writers to ensure SEO best practices are followed.
  • Monitor, analyze, and report on key SEO metrics and KPIs.
  • Stay updated with search engine algorithm changes and industry trends.
  • Manage and optimize Google Search Console, Bing Webmaster Tools, and other relevant platforms.
  • Oversee backlink strategies and identify quality link-building opportunities.
  • Coordinate with web developers to ensure SEO-friendly site architecture.
  • Competitor analysis and performance benchmarking.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as an SEO Manager or similar role (3+ years).
  • Strong understanding of search engine algorithms and ranking methods.
  • Hands-on experience with SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog.
  • Proficiency in Google Analytics, Google Search Console, and Google Tag Manager.
  • Familiarity with HTML/CSS, CMS platforms (WordPress), and technical SEO.
  • Excellent analytical skills and attention to detail.
  • Strong communication and collaboration skills.

Frequently Asked Questions

A SEO Manager is a digital marketing professional who specializes in optimizing websites for search engines to increase visibility, rankings, and organic traffic. They manage everything from keyword strategies to technical site improvements.

The role of an SEO Manager includes developing SEO strategies, conducting keyword research, analyzing competitor performance, optimizing on-page and off-page elements, and collaborating with other marketing teams to improve a website’s search performance.

Key duties and responsibilities of a SEO Manager include:

  • Conducting in-depth keyword research

  • Optimizing website content for SEO

  • Tracking performance metrics

  • Managing link-building strategies

  • Staying updated with algorithm changes

  • Collaborating with content and dev teams

Effective SEO management drives targeted traffic to your website, increasing conversions and reducing ad spend over time. A well-optimized website leads to better visibility, stronger brand presence, and higher ROI—making SEO a vital function for business growth.

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